Rotary's rules for the use of its logo have changed. If you were an expert in logo use even two years ago, you probably need a refresher! In fact the rules changed in 2013, but many of us are still catching up.
Every large corporation evolves its logo usage over time to keep its look fresh and modern. It is important that we all adhere to the international brand guidelines to keep the look of our club fresh and consistent with all the other clubs throughout the world.
Every large corporation evolves its logo usage over time to keep its look fresh and modern. It is important that we all adhere to the international brand guidelines to keep the look of our club fresh and consistent with all the other clubs throughout the world.
There is a very good little course on Rotary.org (30 minutes) to help us all understand the philosophy and usage. You need to log in to your own MyRotary account to take this course, as it is for members only. Logging in will also give you credit for the course, and you can download your certificate of completion!
Go to http://rotary.org
Click MyRotary and log in, or create a new account.
For help logging in, see the video Logging in to MyRotary - How and Why (10 minutes)
Your username is your email address. The password is not the same as your ClubRunner password. Change it if necessary.
Then choose the Learning Center from the Knowledge menu or go to http://learn.rotary.org
Click on the topic Public Image
Choose the course: Our logos
As explained in the course, you can create your own club's logo, using the Brand Center also found in the Knowledge menu. The Brand Center is available even if you have not logged in, so that it is available to your printer. Be sure to review what the printer does there, as they may get a little too creative.
For example, the printer for the Brookline club went to the Brand Center to make the artwork necessary for a new tent. What he came up with was "Rotary Club of Brookline MA." But the name by which we have always been known is "Brookline Rotary." Both are legally correct, but it is important to honor the way your club is known so that the club's "brand" is also consistent.
If you have any questions about how best to evolve your club's logo to meet the new standard, please reach out to me or to any member of the District Public Image team.
See http://rotary7910.org/page/learning
Go to http://rotary.org
Click MyRotary and log in, or create a new account.
For help logging in, see the video Logging in to MyRotary - How and Why (10 minutes)
Your username is your email address. The password is not the same as your ClubRunner password. Change it if necessary.
Then choose the Learning Center from the Knowledge menu or go to http://learn.rotary.org
Click on the topic Public Image
Choose the course: Our logos
As explained in the course, you can create your own club's logo, using the Brand Center also found in the Knowledge menu. The Brand Center is available even if you have not logged in, so that it is available to your printer. Be sure to review what the printer does there, as they may get a little too creative.
For example, the printer for the Brookline club went to the Brand Center to make the artwork necessary for a new tent. What he came up with was "Rotary Club of Brookline MA." But the name by which we have always been known is "Brookline Rotary." Both are legally correct, but it is important to honor the way your club is known so that the club's "brand" is also consistent.
If you have any questions about how best to evolve your club's logo to meet the new standard, please reach out to me or to any member of the District Public Image team.
See http://rotary7910.org/page/learning